Using Google to measure racial hostility- Alabama makes the top 10

Seth Stephens-Davidowitz, a doctoral candidate in economics at Harvard, has written a research paper studying Google searches that use the N-word as a proxy for the prevalence of racial hostility by state. We rank up there but not at the top.


Racially Charged Google Searches by State

1. West Virginia 100
2. Louisiana 86
3. Pennsylvania 85
4. Mississippi 83
5. Kentucky 82
6. Michigan 78
7. Ohio 78
8. South Carolina 76
9. Alabama 76
10. New Jersey 74
11. Tennessee 73
12. Florida 71
13. New York 71
14. Rhode Island 70
15. Arkansas 70
16. North Carolina 69
17. Georgia 69
18. Connecticut 68
19. Missouri 68
20. Nevada 67
21. Illinois 65
22. Delaware 65
23. Oklahoma 65
24. Maryland 64
25. Indiana 63
Racially
Charged
Rank State Search
26. Wisconsin 63
27. Kansas 62
28. Texas 62
29. Virginia 59
30. Vermont 59
31. California 57
32. Maine 56
33. Nebraska 55
34. New Hampshire 54
35. North Dakota 54
36. Iowa 53
37. Massachusetts 52
38. Arizona 51
39. Washington 50
40. South Dakota 50
41. Alaska 50
42. Wyoming 48
43. Montana 48
44. Oregon 47
45. Minnesota 46
46. District of Columbia 44
47. Idaho 39
48. New Mexico 39
49. Colorado 39
50. Hawaii 34
51. Utah 30

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